At NAIAS, the company also will launch its new "experience in motion" brand positioning platform not only to respond to the significant transformation that is taking place in the automotive industry, but to drive it. The brand positioning also will more effectively communicate the company's strategic direction.

"As the global leader in automotive interiors we are driving this transformation, redefining how people experience vehicle interiors," said Johannes Roters, CEO of Yanfeng Automotive Interiors. "This also ensures a sustainable competitiveness in the market as we strive to integrate new, leading technologies and seek strategic partnerships that build on our existing and future products and competencies."

According to the company, global megatrends – such as autonomous driving, connectivity, e-mobility, shared mobility, as well as non-traditional automakers are radically changing the face of mobility.

"Yanfeng Automotive Interiors is anticipating and rede­fining how society will relax, work and play inside the vehicles of tomorrow," Roters said. "By understanding what our customers and consumers need, not only in the near future, but decades from now, we are able to create the interior of the future."

To address this, the company will introduce the XiM17(eXperience in Motion) vehicle interior concept at NAIAS. The XiM17 will bring the company´s experience in motion positioning to life. The concept interior features more than 25 innovations and showcases smart surface technologies, modular storage solutions and interior features that create a fundamentally new and unique consumer experience for autonomous vehicles. The XiM17 answers the question, "What will people do in their vehicle, if they no longer have to drive?"

In addition to the debut of XiM17, highlights of Yanfeng Automotive Interiors' 4,500-square-foot exhibit in room 310A of Detroit's Cobo Center include: door panels; floor consoles; instrument panels; overhead consoles; lighting technologies; and decorative trim.

In conjunction with NAIAS, on Tuesday, Jan. 10 at 9:05 a.m., Renae Pippel, director of Global Strategic Research for Yanfeng Automotive Interiors, will present "Emerging Automotive Trends and the Impact on the Interior" at the 2017 Plastics in Automotive Conference at the Detroit Marriott in the Renaissance Center.

On Wednesday, Jan. 11 at 10 a.m., Dave Muyres, executive director, global research & advanced development for Yanfeng Automotive Interiors, will be part of the inaugural AutoMobili-D event at NAIAS. He will be presenting about HMI as part of a panel on the Atrium Stage.

An event sponsor and exhibitor, Yanfeng Automotive Interiors will open its exhibit to media and invited guests and will hold a press conference at 11:10 a.m. on Tuesday, January 10.

NAIAS – one of the world's premier automotive exhibitions – opens to the media and industry officials on Monday, Jan. 9. It will open to the public from Saturday, Jan. 14 through Sunday, Jan. 22. For more information, please visit: www.naias.com.