Global User Research

World Class Results, Accelerated by Research

Our in-house Global User Research team applies a multi-disciplinary approach to ensure the end user is at the center of all Yanfeng does.

Yanfeng’s Luxury Study Finds 5 Aspects key to Creating Luxurious Experiences

User research study reveals key aspects of luxurious experiences to guide future premium vehicle programs.

What is Luxury?

Research Offers Insight on Ride-Hailing Passenger Experiences

The study offered insights into influencing factors of the passenger experience and found that the ride-hailing experience is nuanced, consisting of 13 steps within three main phases: before, during and after the ride.

What Influences Passenger Experiences?

Global ‘Quality of Life’ Study Reveals Insight into Consumer Behavior

Quality of life has become more valued over conventional definitions of success all across the globe, and the study results reveal that eight quality of life dimensions rise to the top as key influencers.

What Influences Quality of Life?

The Future Begins Here

Want to see more? Explore Yanfeng's concept car portfolio. Through our demonstrator vehicle research, design, and development process - known as IVXX - we identify a theme or problem statement that our teams are challenged to solve. Through this nearly two-year process, innovators, engineers, researchers, designers, and communicators come together to compile the data, define the problem, and offer cutting-edge solutions based on consumers' needs.

EXPLORE OUR CONCEPT CARS