Global User Research

World Class Results, Accelerated by Research

Our in-house Global User Research team applies a multi-disciplinary approach to ensure the end user is at the center of all Yanfeng does.

The Future Begins Here

Want to see more? Explore Yanfeng's concept car portfolio. Through our demonstrator vehicle research, design, and development process - known as IVXX - we identify a theme or problem statement that our teams are challenged to solve. Through this nearly two-year process, innovators, engineers, researchers, designers, and communicators come together to compile the data, define the problem, and offer cutting-edge solutions based on consumers' needs.