Yanfeng won the 2025 Red Dot Design Award with its smart cabin design, XIM25. This not only affirms its design capabilities but also marks a new breakthrough in the smart mobility experience. Focusing on the emotional connection, self-expression, and psychological security needs of young people, XIM25 aims to create a humanized mobile space.

Core highlights of XIM25
Designed around the emotional needs of Gen Z, the XIM25 features a flexible cabin space. Its ambient lighting and haptic feedback can be adjusted based on mood, while its interactive seats are designed to make every passenger feel like a "protagonist."
It breaks the boundary between the inside and outside of the vehicle, offering reconfigurable seat layouts and a lie-flat rear seat option, enabling a "life on the go" experience.
An AI-powered emotion-sensing system and customizable lighting, combined with natural materials, work together to create a soothing, sensory atmosphere.
It moves away from traditional control logic, allowing for information sharing and personalized customization. The use of sustainable materials integrates eco-consciousness throughout the product's life cycle, balancing aesthetics with environmental responsibility.
Conversation with the design team
Reflecting on the design process, the team explained that their goal wasn't just about style, but about blending aesthetics, functionality, and experience to solve real user problems. When processing feedback, they used the core vision as their guide, incorporating valid suggestions through methods like prototype testing to avoid straying from the original intent.
When evaluating design ideas, they prioritized user relevance, innovation potential, and sustainability, focusing on solutions that were both valuable and feasible. The team's cross-disciplinary expertise in areas like industrial design and user experience allowed them to balance forward-thinking innovation with practical mass-production considerations. Resources like virtual technology and user scenario labs helped them efficiently test and validate features, ensuring user-centric innovation.
The XIM25 is more than just a smart cabin. It embodies Yanfeng's thoughtful and human-centered vision for the future of mobility. Moving forward, Yanfeng will continue to create even more imaginative future concepts.
About Yanfeng:
Yanfeng is a leading global automotive supplier, focusing on interior, exterior, seating, cockpit electronics, and passive safety, and is exploring new business actively. Yanfeng has more than 240 locations and approximately 57,000 employees worldwide. The technical team of 4,100 experts is in 14 R&D centers and other regional offices, with complete capabilities including engineering and software development, styling, and test validation. Focusing on Smart Cabin and lightweight technology, Yanfeng supports automakers to explore future mobility and provide leading cabin solutions.
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